Precision Where It Counts

“We will stop making razors when we can’t keep making them better.” – King C. Gillette

Gillette® has been a pioneer of relentless innovation since its founding in 1901. Over 100 years later, it is still redefining the morning routines of men across the globe. I was privileged to attend the unveiling of their new Gillette® Fusion ProGlide with FlexBall™ at the Highline Ballroom in New York City on behalf of A&H Magazine. Featuring musical performances by Phantogram and a live demonstration by actor Omar Epps, Patrice Louvet, group president of global grooming and shave care at Procter & Gamble Co., explained the technology behind the new FlexBall™. In pledging to continually redefine the standard of excellence in men’s grooming, this razor responds to the contours of the face, jaw, and neck for maximum contact and hair removal. No longer will men have to apply short, jagged strokes as they contort their faces to get to those hard to reach and easy to cut areas. This new technology promises an easy glide and better traction for a longer lasting and more refreshing shave experience.

I recently shaved off my beard and realized that I had similar struggles navigating my facial landscape while avoiding nicks and scrapes in the more delicate corners. As I’m growing it back, this may be the perfect razor to maintain crisp, clean edges especially under the jaw line.

I had a chance to catch up with Omar Epps after the demonstration to get his take on being the first to try the new system: “I found myself taking longer strokes, less strokes. It definitely took some adjustment to realize that I could let the razor do most of the work and not have to change my face position. But it did move really easily across my face and that was cool.” Considering his nerve-racking experience of shaving in front of a sizable crowd, I think that’s a great vote of confidence.

The Gillette® Fusion ProGlide with FlexBall Technology razors are currently available for pre-order here and will be in all major North American retailers by June 9, 2014.

Check out the video below to see its full range of motion (something Omar said he wouldn’t attempt any time soon)! This is #ShavingRebuilt.

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