In Bloom: The Meadow by Ulterior Motive

I came across this leisure, Spring-ready accent and had to share it. Founded by Bruce Håkan in 2006, Ulterior Motive takes a casual spin on dressing up, with fun motifs, vintage-inspired construction and clever design hallmarks to showcase their creativity. “My background is in the tech scene with a Masters in Electronics. Design and fashion however have always been close to me and something I love to work with” says Bruce. The Meadow is great for the season, a light woven cotton with small flowers overlaying a subtle striped pattern. See more of their collection here.

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