In a culture of fast-paced fashion and trend driven market, Håndværk is going against the grain, and the untrodden path is paying off remarkably. In the words of America’s master communicator and advertising giant George Lois, “the fact that others are moving in a certain direction is always proof positive that a new direction is the only direction.” Founded on the principles of minimal aesthetic and elegance, Håndværk’s goal, rather unique for its niche, is to create the highest quality wardrobe essentials that are both stylish and impervious to year-to-year fashion trends. “Håndværk is the response to fast fashion—a return to a simple, yet elevated lifestyle,” explains co-founder and CEO Esteban Saba, who believes that attention to detail, at every step along the production process, is essential to the identity of Håndværk.
He elaborates further, “Nothing should take the focus away from the natural beauty of the materials.” And rightfully so, given the amount of time, energy, and fine craftsmanship invested into each and every product, from the sourcing of the natural raw materials up to the manufacturing of the fabric that yields the final product. It is indeed a labor of love—in this case, one endured by co-founders and spouses Esteban Saba and Petra Brichnacova—and the result is a product that beckons to be experienced firsthand.
The pique polo shirt, featured here (in grey melange and white), is the newest of the Håndværk collection. Made from all natural, extra long staple Pima cotton fibers and designed for a tailored fit, the shirts make for a distinguished and comfortable attire for the season. The only question that remains is: how will you wear yours?
Get one here and begin styling to your preference!
Photo credit: Nicholas Nichols