Direct and distinct, Incedo Shoes follows an emerging online model focused on a frictionless buying experience, limiting their offerings to 6 versatile styles, some major leather types and a few lasts and sole options. Elegance is often found in simplicity and this stripped-down approach allows for exemplary details, such as the beveled fiddleback waist, that are usually seen in high end bespoke houses and delivers them at a negligible mark up.
“The materials cost alone to make one of our shoes is between $150-200. The margins are tight, but I feel it’s necessary to really launch a brand and establish trust.”
The leathers originate from from Tannery D’ Annonay (owned by Hermés) and Charles F. Stead, supplying some major shoe brands such as Alfred Sargent and Edward Green and the design employs sharp lines and clean finishes that make an aesthetically competitive product at this price point. And as they continue to expand, founder Kennie Elerby wants to deliver value at all costs, even above his bottom line: “I plan to make this easy. That’s why we’ve implemented the idea of a try on kit where you can sample the product. The online website is very simple and straight forward. The shipping is free, the returns are free. We guarantee against manufacture defects for a full year. The materials cost alone to make one of our shoes is between $150-200. The margins are tight, but I feel it’s necessary to really launch a brand and establish trust.”
Goodyear welted with quality waxed laces and impressive stitching makes it a worthwhile investment that should stand the test of time for the gentleman in the process of building his wardrobe. It’s a good option to enter the mid-tier shoe market with a bit more control and without necessarily breaking the bank. With this trajectory, I look forward to their continued growth.