Last night commemorated the opening of the Daniel Wellington Holiday Pop-Up, a month long engagement on Bowery Street, coinciding with the launch of their new Dapper collection, bringing the online presence offline. And what better host than New York City!
“Full of inspiration, culture and history, New York is a trend-setting city that sets the standards for style, fashion, art, and music” says CEO Filip Tysander. “Strategically situated in the Lower East Side, the DW pop-up is at the crossroads of where creatives work and play, and welcomes the unique energy of the neighborhood.” Known for their minimalistic design, the Scandinavian brand is translating a concept from their time at Baselworld 2015 for its stateside audience, allowing them to interact with the DW team and get to know the product in an inviting atmosphere.
Strategically situated in the Lower East Side, the DW pop-up is at the crossroads of where creatives work and play, and welcomes the unique energy of the neighborhood.
The pop-up runs until December 20th and customers save an additional 25% on Black Friday and Cyber Monday, just in time for the holiday rush.
Photos by Austin Lord