Swedish shirt maker ETON, known for their impeccable fit and exciting range of fabrics and styles, unveiled the ETON Style Carousel in April in the country’s most renowned department store, Nordiska Kompaniet. Now the company is extending the experience (for a limited time only) through a new online platform. The life size installation, built with ash wood and polished brass, is an interactive display that allows customers to ‘take their style for a spin’ and see a curated offering of ETON products, including a classic denim button-down collar, a high cut away collar white shirt and floral print short sleeve.
This blend of art and retail has had thousands of visitors already take part in the one week engagement, which made the online platform the next logical step.
“In the physical retail space the Eton Style Carousel proved to be a bigger success than we had ever hoped for. We are now very excited to be able to bring the experience to the entire world through the digital campaign.”
-Johan Falk, Global Marketing Director at Eton
And just like the real display, customers can try their hand and hit the jackpot: get three in a row and win the shirt. “The Style Carousel brings together two of Eton’s most inherent strengths: innovation and diversity in our wide range of premium shirts. I hope that our global audience will perceive this initiative as a rewarding, fun and unexpected experience”, continues Falk.
The digital campaign is up and spinning at stylecarousel.etonshirts.com until May 20. Give it a try!