#BeBulova means opportunity. In five years, a young immigrant from the Czech Republic distinguished himself as an artisan, enough to open his own jewelry shop right off Maiden Lane in New York City. That was 140 years ago. Since then, Bulova has been at the forefront, from transatlantic flight and television advertising to space travel. It wasn’t enough to be on the cutting edge. There was a sense of leading the pack. And with milestone after milestone, it ultimately all started with a chance: to move into a new environment, to leverage skill and passion, and to build something that has a lasting legacy. That same drive to innovate can be seen today.
The Bulova team recently caught up with the founder of JANE Motorcycles, a kindred spirit of intrepid reinvention and adaptation. Instead of succumbing to the status quo, they created a market and a space that ushers you into that same experience. Watch the story in the video below. Be inspired, #BeBulova.