5 Questions with Sebastian Dollinger of ETON

For our new interview series “5 Questions with…” we got in touch with Sebastian Dollinger, designer at ETON shirts, menswear rockstar with true cosmopolitan flair. Get to know more about him in this week’s feature.

1. From all accounts, you grew up in the business. Was there ever another career path that you wanted to pursue?

I could never understand why some people don’t know what they want to do in life. There has been and still are numerous things I would like to do. When I was a teenager I wanted to be a musician and a physicist. Later on I wanted to run my own hotel that quickly in it’s planning stages became my own eco village including a store, restaurant, tree houses and farmland for produce. When I lived in Cambridge UK, I took evening classes in physics and cosmology. Though, in my late twenties I would want to study Eastern philosophy in San Fransisco. The list goes on…I’m happy with Eton and the fact that I’m also able to produce music on a weekly basis. I wouldn’t want to change my life at all, I’m in a very happy place.


2. You design with a range of fabrications, weights, weaves. What type of shirt has been the most difficult to produce?

The basics take the longest time to produce and are the most challenging. I don’t want to shell out the same stuff over and over again. It needs to be new, the very basics is where we have our core industry and it needs to be cool all year around.


 3. When it comes to construction, where do you rank ETON among the world’s best manufacturers and why? 

I don’t want to compare us to a bespoke shirt because that’s not fair. But I can say without a shadow of a doubt that we have the best line produced shirt in the world. Looking at our return rate, which is smaller than 0.05% says a lot. 

4. ETON is known for shirting but you also boast a very competitive accessories collection. What are you most proud of? 

I’m the most proud of our accessories designer Nicoletta Grazioli. She could easily be working with Hermes, Louis Vuitton or Valentino. I hired her from the best weaving mill in the world where she was key account designer for the most luxurious brands on the market. She is a genius.


5. If you could wear one shirt for the rest of your life, what would it be?

A white singe cuff marcella woven button down shirt in size slim 15’5.

In my opinion, simple is always best. 

See more from Sebastian and ETON here

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